So let's get to it...
We are Leticia and Marcos.
We do not come from the world of footwear, nor from marketing, nor from business. On the contrary, microbiologist and engineers by profession.
ROOTS is not born to follow a trend,
nor to join what now seems to be something everyone is signing up for.
ROOTS is the place we would have loved to find when we began.
A place to start without spending a fortune, with well-thought-out products and clear information.
Our process
The beginning
ROOTS began to take shape in 2022, but it was not until the end of 2023 that we made the leap.
We started with what we knew best and had tried in many forms: toe separators and spacers—small products, but powerful to begin with.
Spacers were not well known in Spain, so we had to do a great deal of educational work.
First barefoot model
We launched our first barefoot footwear: the CASUAL model. A simple, practical design, made for beginners. It sold faster than we expected.
And that’s when we realized we could offer something different: barefoot shoes that are easy to get, without fuss. That same year, we designed and released two new models: Urban and Freedom.
We tested, adjusted, and learned as we went. It was intense, chaotic, but truly ours.
Staying was the goal
2025 was the year when ROOTS began to take root. We expanded sizes, opened new lines — women’s and mountain — improved designs, and added tools. We worked with experts, reached more barefoot stores, and got involved in social projects.
But it was also a challenging year. Barefoot footwear became popular and many new brands appeared. Some with solid proposals, but many others without knowledge or experience.
We decided to stay true to our way of doing things, even though it was not easy. ROOTS was not a project born from business: We had been living barefoot for years as part of our way of life and that was what we needed to show.
A radical change
WHAT DO WE WANT TO OFFER AS A DISTINCTIVE VALUE?
ACCESSIBILITY
We design products at the most affordable price possible, because we believe that taking care of foot health should be a real and accessible choice.
Continuous innovation
We constantly improve our products, processes, and experience to offer barefoot solutions that are increasingly practical and well-crafted.
Personalized customer care
We prioritize swift, responsible, and clear care, building trust and support for any question or issue,
to offer the best solution according to your real needs.
Passion turned into product
Our products arise from personal experience and have been tested and refined to ensure usefulness, comfort, and quality.
Transparency and honesty
We work with clear standards and explained decisions, to be a brand to trust and to recommend.
#rootsbarefoot
